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Grab attention with digital signage

An exciting form of electronic signage, digital window displays, is proving to be very effective at helping high street businesses to attract passers-by.

Digital advertising on a computer monitor in your shop window is a particularly good way to stand out from competitors, especially if you’re in a highly competitive market place, such as estate agents, letting agents and travel agents. And the digital sign concept is also being successfully used in many other retail and service organisations.

How do digital signs work?

Videos are particularly good on digital signage, because the colour and movement attracts people passing by, but virtually any information or advertising messages and images can be shown as a digital display on screen in your shop window, and also inside your premises if required. The messages are created by using software on a computer, so you can easily change them, and even create a ‘programme’ that automatically repeats on an endless loop.

What can digital signage advertising be used for?

• The objective of digital signage displays is to stop passers by in their tracks, attract them to view the on-screen merchandising and then enter the shop – and it works!
• Retail digital signage is a form of ‘out-of-home’ advertising that is a very effective way to deliver targeted messages in specific locations such as shops, reception areas and showrooms
• Digital displays in shop windows are also a good way to promote businesses when the shop is closed
• Another good application is digital signage news bulletins that showcase special offers, new products, etc
• Two big advantages of digital signage media over static signs are that it’s very easy to change the message content, and also to include videos
• Digital signage solutions can even be used to influence customer behaviour, for example, outside opening hours by directing people to visit the company website

Because digital display gets marketing messages and information across in a compelling and entertaining way for targeted audiences, it provides an excellent return on investment for all kinds of organisations.

To discuss your digital display needs, contact us now on 0118 918 0180

Project Audio Visual Limited
Unit 2, The Minster, 58 Portman Road, Reading, Berkshire RG30 1EA
E-mail: info@projectaudiovisual.co.uk