What is Digital Signage Displays?
Digital signage displays are is quickly becoming an integral part of the corporate image of businesses all over the world. Digital signage displays can greatly contribute to creating a sharp, professional, and forward-looking image and can be an invaluable marketing and branding tool. This type of solution is ideal if you are looking to present a variety of multimedia content, including text, audio, video, or a combination of all of them.
A large percentage of our digital displays feature HDBaseT technology, the industry’s new standard in terms of video and display quality. When used in combination with Cat5 infrastructure, digital display installations can be operated remotely and are able to deliver ultra-high definition images that make your business communications stand out from the rest.
We work with Philips to offer an impressive selection of professional displays for healthcare facilities, hotel receptions, and meeting rooms all over the UK and across all industries. 4K technology is used by many of our clients too, as it ensures the seamless transmission of digital images to multiple display points. Businesses who find themselves struggling with the transition from analog to digital displays will find an affordable and convenient solution in our range of Extron display products.
We have a dedicated team of digital signage experts who can plan and install indoor and outdoor signage solutions that deliver bright and sharp images in real time. We can install everything from single display units to fully customisable video walls that range from 2×2 set ups to 5×5 installations. Bespoke installations are also available. Our expert team of engineers can design, install, and maintain all types of digital signage displays, including LED, LCD, plasma, and laser-powered phosphor display units.
Some of our technology partners include Brightsign, the global leader in digital signage solutions; LG-MRI, a favourite among businesses in the hospitality and entertainment industry; and Peerless, which manufactures multi-display mounts, indoor kiosks, and digital boards that guarantee clear and effective digital content delivery.
Why Use Digital Signage Displays?
10x Eye-Contact catching
A dynamic sign has more than 10 times probability to get your customer’s attention, you have an opportunity to influence their buying decisions.
Saves Time and Money!
By eliminating the need to print and distribute static signs every time substantially save on printing/distributing costs and processing time.
Front-of-house and reception areas can now become more efficient and customer-oriented through the use of signage solutions like CYP’s digital signage multi-screen controllers, which can effectively recreate a video wall environment, allowing users to deliver different multimedia content to up to 25 individual screens. Alternatively, you may want to consider ONELAN’s standalone digital signage products, designed to cater to the needs of smaller areas.
Because we are familiar with the priorities and needs of our corporate clients, all our digital signage services are sophisticated, scalable, and energy efficient.
What are the benefits of digital signage displays?
Whether your organisation is in retail, catering, education, defence, healthcare or any other sector, the benefits of digital signage apply to all.
High Impact – Moving full colour graphics and videos give LED signage an ultimate attention-grabbing power. It builds your brand visibility, create more awareness and influence customers’ decisions.
Flexibility – Static signs will wear out, so with digital content. But you can always create new content for digital signs. Messages can be changed easily according to the time of the day. Outdoor LED signs offers real-time advertising and information. You can make use of your space effectively and show variety of messages on one screen.
Reduce Cost – An outdoor led sign may be more expensive upfront than a static sign. But in the long run, it can save your business a lot of more. Changing the message on the screen does not involve any additional cost. No need to reprint it or throw out old materials. This saves you from shipping, printing, processing and labour costs, etc.
Durability – LED signage is resistant to water and heat since it’s made from rust-free materials. It even consumes lesser energy.
Dynamic and Better Targeting – Static signs will tend to blend into the background after viewers see it a couple of times. A LED signs allows you to customize the messages and give your viewers a fresh experience all the time. You can easily tailor the message for your target audience to ensure that it accurately promotes your services and addresses your customers’ wants.
Unparalleled Responsiveness – Through connectivity, an led sign can be updated in real-time. It allows you to act to changing situations. You can test which messages gives more result and fine-tune this for optimum returns.
Easy to Maintain – Purchasing LED displays from a reputable sign company won’t give you any worries. You’ll get technical support and assistance whenever you need it.
Why Use Digital Displays?
When compared to static and traditional print advertising and billboards, digital displays have a number of benefits. Several studies proved that digital signage has the ability to attract more attention effectively compared to traditional signage methods. A research study conducted by OTX, a global consumer research and consulting firm identified several compelling statistical facts that support digital signage as a viable advertising medium.
63% of adults find that advertising on digital signage“catches their attention.”
Consumers consider advertising in this media to be more unique and entertaining.
62% of adults remember seeing digital signage in the past 12 months (similar to billboards, magazines, and newspapers)
On average, people notice digital signage in six different locations during their week thus intercepting attention at various locations
58% of people find digital signage more unique than traditional advertising
48% find digital signage entertaining
44% of people pay attention to digital signage which places them ahead of traditional billboards, Internet, mobile phones and equal with magazines, radio and newspapers
There are more advantages that led displays bring than static media. Digital signage plays an important role in a business’ marketing strategy. From driving important messages to being a source of information, the benefits that it brings will continue to be apparently powerful.
Project Audio Visual Ltd offers AV hire services to clients throughout the United Kingdom. Let us know your requirements and we will provide you with a no obligation quote.