Case Studies:

The Dune Group

The Challenge

The Dune Group is among the most influential global fashion footwear and accessories brand. The Merchandising Department's challenge was to bring the brand to life in its flagship store at Oxford Street, London. As winners of Draper’s Multiple Footwear Retailer of the Year 2014, they had an excellent reputation to uphold.

They decided it was time to move away from the traditional point-of-purchase signage and graphic lightboxes. Having previously used single landscape TVs, they investigated the possibility of using video walls. 

The Solution

Dune’s final installation included eighteen LG 47-inch video screens mounted using Peerless full-service mounts. Datapath controllers distribute the content to the screens, and the BrightSign XD1230 media player enables new content to be uploaded from a cloud-based system.

The Oxford Street store has a narrow layout and the final design incorporates two large video walls, each made up of nine LG screens, on the back wall flanking the till counter.

 Dune is covered with a service contract which ensures that, should there be a problem, an engineer will visit within eight working hours, resulting in a successful repair or replacement.

Video wall
London, Sheffield and New York rollout

The Result

Dune was delighted with the outcome at its Oxford Street store and has since rolled out the video walls in its stores in Argyll Street, London, Sheffield and New York. This time, we liaised directly with the shopfitters and architects.

The video walls permits Dune to show moving images, as well as stills, but also to change displays temporarily without the cost of printing and producing new graphics.

“We’d never used video walls before, so it was uncharted territory for us, and at first, we had no idea where to start. It looks fantastic and makes a striking impression on the customers when they enter the shop. The media players are straightforward to use, and the fact that the content operates via the cloud makes it so easy to update from home or the office. Our international stores can also be instantly updated from the UK via the platform. Moreover, it will pay for itself in a year or two with the savings we will make on printing graphic panels and light-box vinyl.
“We chose Project Audio Visual over the other companies because they were happy to guide us through the process gently and deal with all our questions for us and, because this was new to us, there were a lot of questions. As well as that, they understood we had a budget to work within and didn’t try to upsell us unnecessarily. Because they listened and responded to us, it gave us confidence that we were in safe hands, so it was easy to choose them.”

Josh Uddin, Senior Systems Administrator at Dune