The Dune Group is among the most influential global fashion footwear and accessories brand. The Merchandising Department's challenge was to bring the brand to life in its flagship store at Oxford Street, London. As winners of Draper’s Multiple Footwear Retailer of the Year 2014, they had an excellent reputation to uphold.
They decided it was time to move away from the traditional point-of-purchase signage and graphic lightboxes. Having previously used single landscape TVs, they investigated the possibility of using video walls.
Dune’s final installation included eighteen LG 47-inch video screens mounted using Peerless full-service mounts. Datapath controllers distribute the content to the screens, and the BrightSign XD1230 media player enables new content to be uploaded from a cloud-based system.
The Oxford Street store has a narrow layout and the final design incorporates two large video walls, each made up of nine LG screens, on the back wall flanking the till counter.
Dune is covered with a service contract which ensures that, should there be a problem, an engineer will visit within eight working hours, resulting in a successful repair or replacement.
Dune was delighted with the outcome at its Oxford Street store and has since rolled out the video walls in its stores in Argyll Street, London, Sheffield and New York. This time, we liaised directly with the shopfitters and architects.
The video walls permits Dune to show moving images, as well as stills, but also to change displays temporarily without the cost of printing and producing new graphics.
Josh Uddin, Senior Systems Administrator at Dune